One Brand FOTD ft It Cosmetics

It Cosmetics was a brand that I didn't have much to do with, until I was introduced to it a couple of months ago, and oh WOW, are you in to be bowled over by it if you haven't tried it out yet!

Makeup is all about acing that base to begin with, because with flawless foundation, everything else is just that much easier. Beginning with a mix of two different CC creams, the regular one in Rich and the Illuminating CC Cream in Light, I created the right balance of colour for my Summer skin. Next, I concealed the undereye region with the Bye By Undereye Concealer in Medium, which quickly became a favourite from the first time I used it,

To add a bit of definition to the cheekbones, I reached for the Je Ne Sais Quoi Palette that came out at Christmas 2016 to contour, then I brushed over the cheeks lightly with the blush before dusting them with the highlighter from the same kit. I also used the highlighter over the cupid's bow, nose and forehead.

Using the Naturally Pretty Vol. 1 Palette, I started with Warmth all over the lids and just beyond it. I then applied Sunrise to the lid, before moving to All Heart for the crease. Midnight was used as my liner, while I reached for Noir for the brows. For noticeable lashes, I used the Superhero Mascara, zig-zagging it across the lashes to prevent clumping, while giving it a lift. Finally, for a healthy Summer glow, I used the Lip Flush Lipstick for a slick of colour and moisture, then Vitality Lip Flush Stain on top to create pink, glossy lips.

And there you have it! All It, and wearable all day! Every product pictured is available exclusively from Sephora, which you can find through here.

What's your favourite It Cosmetics product? Are you a regular CC cream or Illuminating CC cream kinda girl?

* These products were provided for editorial consideration


  1. Ohhhh, so radiant!! The CC cream is something on my to try list. I've head so many good things about it! Cool that there's an illuminating version too!

    xo Kat @ Katness


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