Review: Rimmel Extra Long Lash Mascara

If you were to take a look at my dresser, you'd find at least 6 different mascaras open at any point in time, and if you were to take a closer look, then you'd find that approximately 50% of the population would be made up of Rimmel mascaras - just how much I like the mascaras!

Sure, some of them haven't worked as well on me as I would have liked, but I maintain that Rimmel was the first brand where I actually noticed a difference in my lashes, and I have liked a lot of their mascaras over the years - hence, I'm always excited when I hear about a new one from them!

Rimmel's Extra Long Lash mascara looks like an unassuming black tube, and the brush is slightly tapered and straight, which tends to distribute the mascara over my lashes quite evenly. This claims to lengthen lashes up to 50%, and guess what? It certainly looks like it makes mine longer! I wouldn't go as far as 50%, but it seems to make a noticeable difference on me. It's just a shame they don't hold a curl very well, but on me, that's considered the norm - it would be a bit too much to ask from one mascara!

Good news for those with lashes like mine - this barely smudges! I wore it for 14 hours the first time I tried it, and I was impressed! I also had a mildly weepy moment at one point while wearing it, and it didn't run, nor did it leave black flecks that were impossible to get off. Pretty impressive overall!

A bit of a quiet winner from Rimmel, and certainly one that will be heavily in rotation with me. This retails for $12.95 wherever Rimmel is stocked, including but not limited to Priceline, Target and Kmart. 

What's your favourite Rimmel mascara? Which one have you repurchased?

* This product was provided for editorial consideration